Hello. I’m Rob.
Rob Hofferman
ACCOUNT LEADER | CREATIVE ADVOCATE | RELATIONSHIP BUILDER
My belief is that every great insight, creative idea, plan, and execution is realized due to the strength and depth of the relationship between client and agency. The cornerstone of that relationship is trust. But trust isn’t built by simply delivering a scope of work. It’s built by demonstrating true interest and knowledge of your client’s business. Unfortunately, it seems Account Management teams have shifted their focus from building relationships that lead to client retention and revenue growth, to Project Management focused on margin and short-term gains. My value proposition to agencies is to bring back the art of client relationships that lead to long-term growth and healthier margins. It’s the reason I got into this business and why I still love it.
Background
Leading integrated marketing and communications across traditional, digital and experiential platforms for packaged goods, service and technology brands in a domestic, international and global capacity. Extensive experience leading brands in all stages of development and budget levels. Maintained key positions at large, mid-size and small agencies, including my own.
Defining Skills
Developing effective integrated solutions regardless of budget
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Identifying and solving problems quickly, in a creative manner
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Building and restoring client/agency relationships
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Consistently increasing billings and revenue